Posts Tagged ‘Miao Cui’

Haier: Achieving Flexibility in the E-commerce Era

It was February 10th, 2013 and also the Chinese New Year. Most employees at Haier Group (Haier) were enjoying the holiday and the Haier Industrial Park seemed extraordinarily empty. Mr. Zhou, the EVP and also the CMO of Haier, did not go for the vacation and was standing alone in front of his office windows. As one of the primary decision makers, he had to figure out the next year’s strategy of the electronic mall in a week. Should he reinforce the extant mass customization strategy or turn to the individual customization strategy? He had been wavering between the two options for almost two months. When this issue came to his mind, he could not help thinking about the development of Haier as well as the Chinese home appliance industry.


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