Posts Tagged ‘Taohua Ouyang’

The Haier Group: An Evolving IT Organizational Identity

On 27th March 2009, the Haier Hammer had been collected by National Museum of China as national relic. This hammer was used by the CEO of Haier, Ruimin Zhang to smash 76 newly produced refrigerators that were found to have serious defects in 1985. His radical action tremendously aroused the workers. and managers. awareness of product quality. Haier Group started as the Qingdao Refrigerator Plant in the early 1980s and nearly filed for bankruptcy after a few years of establishment due to deficit financing of up to 1,470,000 RMB (US$ 230,000). In 1984, the current CEO of Haier, Ruimin Zhang, took over the company and began to make fundamental management changes at Haier, especially focusing on quality control. From then on, Haier Group has gradually established itself as a world-renowned brand with excellent quality and services. Today, Haier Group is the world.s 4th largest manufacturer of white goods and one of China.s top 100 IT companies. By 2010, the 26-year-old Haier had successfully built its production and sales network to include 30 overseas factories and manufacturing bases, 18 research and development centers, 10 industrial parks, 58,800 sales offices and 96 product group categories, ranging from refrigerators and washing machines to computers and televisions. It currently has more than 50,000 employees worldwide and achieved annual revenue for 2010 of US$ 20.7 billion.