Posts Tagged ‘Yenni Tim’

The Emergence of Social Media in Crisis Response: The Case of Thailand Flood

The 2011 flooding in Thailand was the worst flooding crisis in five decades that swamped through 65 of Thailand’s 77 provinces. Throughout the course of the flood, social media emerge as the alternative path for people in Thailand to access up-to-date and accurate information, reconnect with families and friends, offer mutual supports and sustain a feeling of security. However, the usefulness of social media remained obscure when information credential was in question, access was an issue and knowledge was deficient. This case serves as the doorway for discussion of the adoption of social media in crisis as well as its associated opportunities and challenges..


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