Attaining and Enacting Green Leadership: Insights from the Green IT Initiatives of China Mobile

China Mobile was incorporated on April 20, 2000 and is currently the world’s largest mobile telecommunications provider in terms of network size, number of customers and market value. Listed on both the Hong Kong and New York stock exchanges, China Mobile currently holds assets in excess of US$135 billion and ranks 77th in the Fortune Global 500 list (Fortune Magazine 2010). With the State-Owned Asset Supervision and Administration Commission (SASAC) of the Chinese Government as its largest shareholder, China Mobile has established an extensive network of subsidiaries in 31 provinces, autonomous regions, and directly-administered municipalities across China and currently commands a 70.6% market share in the domestic telecommunications market. It has an estimated 150,000 employees and serves a customer base of over 600 million worldwide.

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